WP Policy Pack
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Support & Upgrades:
$ 5.00 p / 12 months
Does Google think you're a legitimate, quality site?
You've done the usual SEO keyword optimization, avoided duplicate content and built backlinks to your pages to improve your rank with Google. But does your site appear "professional" to Google. Does Google think you're a legitimate, qualified content provider?
The FTC Endorsements and Testimonial Guidelines
Google is not the only one watching your site. The Federal Trade Commission requires some things as well. The FTC has published guidelines on required disclosures for advertisers about Endorsements and Testimonials. In the US you are required by law to make proper disclosures.
Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as "results not typical" – the revised Guides no longer contain this safe harbor. A testimonial disclaimer is a must if you're advertising user's results.
Real World Test Case
Just how important is all this documentation in a real world example? Andrew Hansen in Does Google Hate Your Site tested comparable pages with and without all the recommended disclaimers and found that AdWords Quality Rating on a site that had all the proper pages rated at 8. A site with no Policy pages rated at 1 and Google wouldn't even run the ads. A comparable site with only three of the policy pages ranked for a while but after about a week dropped back to 1.
Are you starting to see how important Google considers these pages?
WP Policy Pack
WP Policy Pack provides 10 important disclaimers in an easy to use and manage WordPress plugin.
WP Policy Pack Screenshot
Pages are inserted in to your WordPress Pages area where they can be edited and customized just like any other WordPress page. Individual Pages may be enabled or disabled at will.
Convince Google You are a Legitimate Quality Site
Improve your quality rating. get WP Policy Pack for $20.00 USD and give Google what they want.