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The WordPress Pop Over Plugin
Allows you to simply display a fancy pop over (rather than a popup) to visitors to your site, a *very* effective way of advertising a mailing list, special offer or running a plan old ad. Configurable based on type of visitor
Selective Advertising WordPress Widget
This is a powerful little widget, allowing you to simply show ads to different visitors based on selected criteria including whether a vistor is logged in, hasn't commented before, arrived via a search engine, a link or via IE